Will the tipping point ever for Edwin Evers? – BN DeStem

Edwin Evers has re-signed for two years at Radio 538. The king of the airwaves seems unstoppable. Does that ever tipping point?

The 44-year-old Edwin Evers is a sloppy 450,000 listeners per day for his morning show at his absolute peak, say experts. And Radio 538 DJ, recently the 15th anniversary of its program Evers Staat Op with sidekicks Rick Romijn and Niels van Baarlen fourth, is in any event still early to late 2018 nest.

,, 2 year-signing is somewhat cautious, ” finds radio connoisseur Sieb Kroeske. He points to the rapidly changing wireless landscape. ,, Rejuvenation is becoming increasingly difficult due to the popularity of streaming services such as Spotify. Spotify tries not for nothing now to bring in DJs. Aloud philosophizing: it may be that Evans can no longer be recording for long periods, because it will soon be more beneficial to go somewhere else to work. But given the competition Radio 538 should maybe go watch the pennies. ”

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according Kroeske more and more of a business event. Think of Das Coen & amp; Sander Fest and Summit 2000. Events that provide income remain. ,, So ticket sales, sponsors and perhaps TV shows on hitching. And radio stations are increasingly active on social media as one-on-one contact to keep the listener. ”

Fixed faces remain of great importance, thinks Kroeske. ,, Never change a winning team. If Evers introduces other sections or sidekicks, so he can lose a quarter of its listening audience. And Evers leaves, has 538 really a big problem. ”

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Quarterback Evert Bronkhorst of media agency Vizeum hardly see a cloud in the sky. He points out that the DJ also does good business in the commercially most interesting target group of 20 to 34 years. ,, Youth alienate himself from his show. That probably partly due to the declining popularity of Giel Beelen in the morning on 3FM. ,, Its market share duvelde in less than two years, with 10 percent down. That’s quite problematic for the channel. ”

It seems the media strategist unlikely that the DJ will switch after two years to a competitor. ,, He is the most expensive DJs from the Netherlands, no station can pay his salary. ” Evers’ wages is estimated by insiders at 1.5 to 2 million. Evers ,, is only 44, but every morning drop a show and also perform with his band throughout the country carved into it. Evers ‘only threat Evers himself. “

Evers himself keeps it in a press release:. ,, Fantastic to also be able to make in the coming years on Radio 538 my program’