Dutch music takes to the radio stations in our country is still a subordinate role. Even the regional public broadcasters spend on average only 13.5% of their music to current Dutch repertoire, according to a nationwide survey by TNS Nipo on behalf of Buma Culture.
Frank Helmink, director of Buma Culture, is sounding the alarm: “For a healthy Dutch music industry it is important that Dutch artists more are played on the radio.”
For the study, from September 2014 has been performed, based on data provided by among others Radio Monitor looked at how much Dutch music is played by a group of 20 radio stations. Among national, regional and local channels. A transmitter has been how much of the 100 most played songs in the investigation period, was Dutch. Conclusion: the Dutch-speaking music takes to the regional and local public radio stations still have a subordinate role. The study concludes Buma Culture that the regional public radio stations by an average of 13.5% have relatively little attention to Dutch music.
The investigated local channels scoring with an average of 4% Dutch music lowest, lower even than the three tested national public radio stations (4.6%). The study does not distinguish between the Levenslied such as Django Wagner and Dutch pop like Nielson.
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