the American musician Pharrell Williams, known for hits such as Happy, GIRL and Get Lucky, is co-owner of the Dutch denim brand G-Star RAW. Williams will explore different creative things like collections, campaigns, but he will also deal with the business strategy
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The new collection of Pharrell Photo:. G Star RAW <- google_ad_section_start () ->
,, I think G-Star RAW qualifier jeans brand will be the 21st century, “Pharrell Williams says. “I look forward part to make that mission.”
“We want through this collaboration with Pharrell Williams continued innovation by Pharrell to allow the borders within all aspects of our business even further shift, “let Thecla Schaeffer, CMO of G-Star RAW through a written statement to know.
” This includes the creation of new product ideas and new visions of sustainability to the creation of new brand experiences. “
Really substantive plan wants the jeans brand that was founded in 1989, more than 7,000 sales outlets all over the world and has an estimated annual turnover of 750 million euros, not sharing yet.
a spokesman for the group has announced that there will soon be “an event organized where Pharrell more about the content of the cooperation will explained.
Modern, innovative
Williams and G-Star RAW met two years ago in Berlin. During an interview that had the newspaper with the pop star as a result of the cooperation, he explained how he joined the Dutch fashion designers: “For Bionic Yarn, a company that first succeeded in waste plastic from the oceans sustainable yarns make (and where Pharrell’s creative director, ed.) I was looking for a manufacturer who could make the yarn clothing. I arrived at G-Star RAW, because they are modern, innovative thinking and making cool products. “
Stray Plastic
In February 2014, during the New York Fashion Week, he launched the denim makers see the joint project RAW for the Oceans. the musician left when no single product that was not yet, but showed is based on a poignant movie how harmful stray plastic and what are the consequences.
He announced to want to improve the world by making the found plastic fashionable clothes press, buyers and fans were wildly enthusiastic about the concept Williams:… “Everybody believed in it, we were already a hit before any tangible ware products, that says something. “
Authoritative brand
” All credit goes to G-star, “the Grammy winner stressed then. “The brand is authoritative in fashion, for their image, they do not have to worry about the ocean. Of all my former co-labs, this club is as passionate as I am. They gave immediate throttle “
That Pharrell now co-owner of the denim giant is particularly in vogue usually the opposite occurs:.. Is a big brand (often one-off) with a star in sea aims to generate more brand awareness and sales in a short time.
Rihanna
So ‘designed’ Rihanna a collection for the British label River Island, Penelope Cruz for Spanish Mango and Sylvie Meis for Hunkemöller Fashion Conglomerates such as Only the Brave, owner of denim label Diesel, Viktor & amp;. Rolf and eccentric fashion brand Maison Margiela, buy, in turn, noted with a view to making them bigger and more profitable
Full house
“Fashion is synonymous with style and a way of life,” he said when we asked him during New York Fashion Week for his motivation to also deal next music with fashion.
“Everyone has something to do with fashion. Whether they like it or not. In this area (pointing to the crowded room in a former bank building on Wall Street) everyone speaks English, but each of us used the language on another own way. This also applies to fashion. On the way you handle it, you derive your identity. Not only me, everyone is expressive. People with a more conservative approach. Precisely those types who try to hide the fact that they do not care about their appearance and style, making intensity statements. “
On top of my business As of today, proud to be a co-owner orGStarRAW pic.twitter.com/dc3YARX0om
- Pharrell Williams (Pharrell. ) February 9, 2016
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I switched to Levi’s 508 for the quality of my pants started Elwood became less and less.
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Truly a mark for certain people. Little man with taste looking for something different. With the new investor, the focus is more on the type of audience. Smart but they will not see me wear it.
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We also have two sweaters, one of for the Oceans, was nowhere where it was made, and one of raw own brand, made in Bangladesh insisted on, do not hope that by children was taken, but we did not look at adults with a full loon.Eigenlijks when we bought t-shirts.
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Boredom? Publicity Stunt? Why do such artists yet they could be anything? Look at those presenters on RTL and SBS, which are one of the other day decorator, broker or psygoloog …..
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Jos van Tilburg gonna sell the business?
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that is happy!
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Good for him, but hopefully he himself did not really design anything. He has no taste. We can all conclude (if only that ridiculous hat} I hope GStar Raw him especially under the leadership let alone a real designer.
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And when the quality was much better
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What nonsense …. This is purely a PR stuntje
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Is. Find that now she often running with the trousers. Unsustainable models and prices also hit by.
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When t was Gapstar. They then had the coolest clothes.
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‘); }
Oh yeah, I wonder if the public purchasers, customers sit on his designs to wait. It remains a matter of taste as well as music is a matter of taste.