The new programming and course of NPO 3FM were Monday by zendermanager Basyl de Groot announced during a press conference in the A’dam Tower in Amsterdam.
Beelen made last month to stop his ochtendshow on the transmitter. He disappears, not NPO 3FM. On Friday, Saturday and Sunday presents Beelen between 19.00 and 22.00 hours on the program Live On Stage (VARA). The ochtendshow of Verschuuren is Your Ochtendshow called.
The Great want with 3FM more bets on new musical talent, including the program of Giel Beelen. “We’re going to support them on the radio, but also beyond.”
the renewed programming, says De Groot: “This club is for the new 3FM: young, adventurous, authentic and open-minded.” The transmitter wants more in going to put on new music, but continues the rejuvenation of the train station continue through podcasts, vlogs and social media.
“Young people have the world in their pocket and under their fingers. All the music is with one swipe accessible. 3FM is therefore more than ever an essential role as a guide.”
Talent
In the new programming is also space for new radiotalent. Among others Youtuber Kaj van der Ree is new. “We’re going for new experiences. He comes from Youtube and brings that content to the radio. He is going to radiomaken such as radio never made it.”
Angelique Houtveen (formerly hip hop and NPO Radio 6) is also the programming reinforce. Timur Perlin, who in september announced to stop radiomaken, is replaced by Mark van der Molen. Van der Molen was previously a program in the night. Together with Rámon Verkoeijen he goes to the time slot of 12.00 to 14.00 hours to fill.
Sander Hoogendoorn and Wijnand Speelman move from the weekends to the soaring harmonies, that from Monday 14 november to the gates. Roosmarijn Reijmer, Michiel Veenstra, Frank van der Lende remain in their fixed place on the day.
“It is the first step to something much bigger. NPO 3FM is changed from a radio station to a fully jongerenmerk, when it comes to new music and experiences. Everywhere,” concludes De Groot.
The apps, and the website of the radio station will also be refreshed.
Luistercijfers
It’s been a long time, less well with the station. In October reached the public broadcaster, has a market share of 6.3 percent, the lowest share of 11.5 years. The decrease in the number of listeners set in after the departure of names like Gerard Ekdom, Coen Swijnenberg and Sander Lantinga.
Various dj’s of the station have their criticism on the transmitter. Ekdom, to NPO Radio 2 moved, said that at the then zendermanager Wilbert Mutsaers a long-term vision was missing. “I had around 2010, however, the feeling: there must be not even what news happen? No, they found. (..) You have to be innovative to stay. Stagnation means decline.”
Beelen left for the summer knowing that he already had years of dissatisfaction living with the situation of NPO 3FM. Also Domien Verschuuren suggested that 2013 is the last year it was “where it really went well with 3FM”. “The transmitter knocked just. Gerard was at the top of his can and the Coen and Sander were the number 1 in the Netherlands. We have with z’n all a little bit too long enjoyed the fact that it’s nice and sounded and it went well.”
media Agency Vizeum concluded that the attempt to use the radio station to rejuvenate is “failed”. A large decrease was seen in the middagshow, presented by Frank van der Lende. The time slot where previously Swijnenberg and Lantinga, a program made, lost about half of the number of listeners.
In the AD let The Great last month know that it is clear that the transmitter needs to be rebuilt. “That needs time. I think it’s fine that everyone is shocked about the bad situation of 3FM, then people start to wonder what 3FM is again.”
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