NPO 3FM radio station: from radio station to jongerenmerk – TV Vision

Monday, november 7, 2016

Photo: BNN) © Rob van der Voort 2015

On Monday 14 november start-up of the new NPO 3FM. With a new programming and a new music policy focuses NPO 3FM on young and new talent, on the radio and all the platforms where young people are.

Via podcasts, vlogs, playlists, social content, and radio programs to let new and trusted 3FM-faces of the best new music from all genres, hear, see and experience. The transmitter puts this a big step to a full-fledged jongerenmerk.

New programming: Monday to Friday
In the new programming flows a lot of young talent from the private training and well-known dj’s shift to new places. Starting this Monday are listeners on weekdays from 6.00 to 9.00 with Domien Verschuuren (BNN). Also, the lunch tastes different. The 3FM-duo Mark van der Molen and Rámon Verkoeijen (BNN) between 12.00 and 14.00 hours, a new program, followed by Wijnand Speelman (KRO-NCRV) between 14.00 and 16.00. The new program of Sander Hoogendoorn (BNN) is from 18: 00 hours, the heart rate of the early evening.

New programming: weekend
At the weekend, gives Angelique Houtveen (KRO-NCRV) with a new musical sfeerprogramma listeners the ideal Saturday and zondagochtendgevoel. The Friday, Saturday and Sunday of NPO 3FM is now the stage for new talent in Giel Beelen his new program ‘On Stage’ (VARA). ‘On Stage’ is on the radio and online presence at festivals and concerts. Saskia Resistance and the 19-year-old Olivier Bakker (KRO-NCRV) go together with listeners on a journey through any festival. YouTuber Kaj van der Ree (BNN) is in the night from Saturday to Sunday to hear it.

Zendermanager Basyl de Groot is proud of the new 3FM team: ‘This club is for the new NPO 3FM: young, adventurous, authentic and open-minded. NPO 3FM is there for new talent, both on the transmitter and beyond. It’s in our DNA. We inspire and let ourselves be inspired by our listeners, viewers and followers. They are plenty of the discovery of the world. Many young 3FM-dj’s sit there in the middle. Together we go on new adventures.’

3FM is more than radio only
On all platforms brings NPO 3FM the best music from all genres out there for young people to do. 3FM is the jongerenmerk that at festivals, concerts and online constantly searching for new talent, new music and new experiences. Basyl: ‘Young people have the world in their pocket and under their fingers. All the music is with one swipe accessible. NPO 3FM is therefore more than ever an essential role as a guide. We all make choices based on the love for music. From the music of now and the music that is still to come. We are there when it comes to discovering new music, new talent and sharing new experiences. Each and every day. Everywhere.’

Shula Rijxman, chairman of the NPO: “The media behaviour of young people is rapidly changing. As a public service broadcaster, relevant to continue for this group, we must constantly innovate and invest in new talent. NPO 3FM with these innovations there is plenty of space to talent, and provides an important platform for new music. Not only on the radio, but on all the platforms that are there for young people to do. This also fits in with the vision of the NPO to the public more and more to involve and to be where our viewers, listeners and followers.”