RTL: “News repurchased promotion time Koningslied not true” – Elsevier

                 The message NPO Radio 2 and The World Keeps promoted by the Koningslied paid, has been debunked.
             

The NOS thought it was well paid for promotion after reading the agreement between the NPO and Foundation National Committee Inauguration, but this proved to be wrong.

NOS writes that the broadcaster had access to the document via the Freedom of Information Act. The agreement would have been under more that the radio broadcasting and television are sponsored to the Koningslied to promote.

Disclaimer

The NPO has responded to the news about the promotional activities surrounding the Koningslied. They say that there has not been paid for promotion track time.

They were the amounts for the program costs of headings which have not been paid. NIS, however, indicates that there is also paid for ‘editorial’, but here the NPO in the press release is not in.

Also editor of The World Keeps Turning Dieuwke Wynia has negatively reacted to the message. She calls it “sheer nonsense on Twitter. Wynia blames the NIS no adversarial to have applied.

According to RTL News beats the defense of the NPO. RTL reporters had access to the document on which the NIS wrote, and it says that the program costs are not paid.

Cost

In July it appeared that the Koningslied 400,000 euros has cost more than originally budgeted. The NPO was 150 000 euros for the production of the song, but the costs were higher:. 550 000 euro

The NPO gave against elsevier.nl that the four additional tonnes is spent on rent of the studio, making the video, an app and set up the live connection for the gig in Ahoy. The 51 artists said to have worked on the song for free.

According to the documents of the Freedom of Information Act shows that the Foundation National Committee Inauguration NPO has a value of 1.875 million Euros paid to the events set up around the inauguration.

This involved the financing of the Koningslied , King Games, the presentation of the first copy of the Dream Book and thank you party for Princess Beatrix.

Rectification

NOS wrote Thursday that the WOB pieces exude that there is also paid for “program costs NPO Radio 2 and DWDD. This under the guise of ‘editorial’ and ‘promotion around the action within the NPO Radio 2 programming and DWDD. But this has now been rectified broadcasting.

The selection of Radio 1 and The World Keeps Turning was motivated by commercial motives. The daily range of a million viewers in DWDD should influence ‘similar to the 2000 Summit. Major purpose of the promotion was that the Koningslied high would end up in the charts.

Debacle

Koningslied in the end came out as number one in the charts, but criticism of the song drowned out the national feeling that was supposed to generate the song. Thus composer John Ewbank accused of plagiarism, because the melody resembled the song 10 000 Reasons Matt Redman.

When the text was known to the entire public opinion seemed to turn against Ewbank. Tens of thousands of Dutch signed a petition via complained about the many linguistic errors in the text. Ewbank took the song back after the storm of criticism, but later came back on that decision.