Hip Hop Collective New Wave won the Pop Award in 2015. New Wave took the most prestigious award for Dutch pop music, consisting of a cash prize of 10,000 euros and a sculpture by Theo Mackaay, on Saturday, January 16th, 2016 at Noorderslag received. The ceremony was broadcast live hear NPO 3FM and see the NIS on NPO 3.
Photographer: Jorn Baars
The collective of rappers and musicians and the album of the same name, the jury stunned the impact they had in the country. With over 60 million listens New Wave is the most streamed album of 2015 on Spotify. On YouTube, the count even at 80 million. New Wave deserves Popprijs 2015 because they can walk without the familiar way an audience has been able to achieve greater than any Dutch band or artist as well.
The Pop Award is awarded to the band or artist in the past year has made the most significant contribution to Dutch pop music. Play things like special artistic achievements, national and international success of a long-term career all a role, but none of them is decisive: the final verdict is up to the jury
The Pop Award is the most prestigious award for pop music in the Netherlands and. ceremony is an integral part of Noorderslag, the indicator for Dutch music.
Last year, the Pop Award 2014 was bestowed on The Common Linnets. Other Pop Award winners so far are Mathilde Santing (1986), The Nits (1987), Claw Boys Claw (1988), Herman Brood (1989), Urban Dance Squad (1990) The Ex (1991), The Scene (1992) Bettie Serveert (1993) 2 Unlimited (1994), Osdorp Posse (1995), Eboman (1996), Marco Borsato (1997), Junkie XL (1998) Postmen (1999), Arling & amp; Cameron (2000), Anouk (2001), Tiësto (2002), Bløf (2003), Ali B (2004), Within Temptation (2005), Spinvis (2006), Armin van Buuren (2007), De Dijk (2008) Kyteman’s Hiphop Orchestra (2009), Caro Emerald (2010), The Youth Today (2011), Racoon (2012) and The Opposites (2013).
The prize consists of a picture of Theo Mackaay and check worth € 10,000, is an initiative of BV Pop and is awarded by Buma Culture. Buma Culture supports and promotes Dutch music copyright in the Netherlands and in the main export markets for the Dutch (not necessarily Dutch) music
The jury consisted of:.
Guus Bleijerveld (BV Pop), Johan Gijsen (TivoliVredenburg), Ben Houdijk (NPO 3FM), Gijsbert Kamer (De Volkskrant / VPRO), Jan Douwe Kroeske (Double 2), Peter Sikkema (De Oosterpoort / Eurosonic Noorderslag) and Job de Wit (freelance journalist).
Jury Pop Award 2015
Which band or artist has made a major contribution in 2015 to the Dutch pop music. A simple but difficult question every year. What counts the most: sales, attendance, popularity abroad. Inspiring effect on the listener.
All of criteria which again had to be weighed against each other during the deliberations by the jury. 2015 was the Dutch pop music an unusual year in which relatively new artists the familiar club circuit behind them in favor of larger venues like the Heineken Music Hall and the Ziggo Dome.
What a few years ago showed unimaginable happened : Dotan and Kensington knew seventeen thousand seats of the Amsterdam concert to sell out of convenience. Kensington even twice.
That made a great impression on the jury. It is hoped that the trend continues, and the first signs are already there.
But there was a development this year evoked even more amazement and admiration. Which was caused by a set of ambitious young rappers and producers who were sent by their record at the beginning of the year to Schiermonnikoog. Together, they had to start working on new material, and so it happened. The result can be heard on an album that when it appeared immediately broke all records and not only that. The plate, which is actually not a plate but consists only digital, also contains a song that was heard to be anywhere in a short time. The Dutch youth today has recently started its own national anthem in.
The Pop Award 2015 goes to New Wave. Being without tread the familiar path of an audience has been able to achieve greater than any Dutch band or artist as well. The collective of rappers and musicians and the album of the same name, the jury stunned the impact they had in the country. The numbers do not lie: New Wave is, with over 60 million spins the most streamed album on Spotify in 2015. On YouTube, the count even at 80 million. And not even just about the unmistakably biggest hit of the year, the Lil ‘Little and Ronnie Flex sung Drinks & amp; Drugs. No, in the first week after the album release (April 10) were fewer than 10 of the 17 tracks of New Wave in the Top 50. And that for music that was not even physically for sale.
New Wave songs were not released on ‘normal’ sound recordings but only digitally. Daring perhaps, but New Wave has therefore nothing less than a revolution to weigh in the music industry because never before has music that is not on record or CD for sale was offered so popular.
What we might be suspected but never saw is backed by proven New Wave: too young music fans listen legally to new music. Only they do it differently than older generations, namely through Spotify and YouTube. A record set, a CD put it in the player and even download a song:. All in the past
New Wave gives us a glimpse into the future and does it again with music as befits a cultural revolution except a lot of credit also raises a lot of resistance
On all school grounds sounded this year Drinks & amp.; Drugs, there appeared numerous cover versions and parodies, but there was also a lot of moral outrage about the content of the song. Part of it, the jury said. That’s what happened sixty years ago, Elvis Presley, the Sex Pistols forty years ago and the first acid house producers, thirty years ago. One loves it, the other complains about non-objectionable music.
New Wave amuses, excites, irritates and inspires. But no one was there in around 2015. A historic project that the music was felt that everything else can. You do not have records, CDs or downloads to spend more to be heard
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