This was reported by Sky News on Wednesday.
The new album by the rapper is on the first day as many as listened to 9.6 million times. Spotify now has about 60 million users.
It seemed that the album by accident a week earlier on Spotify is released. The CEO of the agency where Lamar at work, has made it clear on Twitter that the unexpected launch is not on purpose.
However, Sony did a few days later that it was a publicity stunt.
The old record was held by singer Michael Buble, who in late 2011 released a Christmas album. How many people have listened when the first day at the plate, then Spotify did not specify
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