Why broadcasters do not want transparent logos – z24

From August 19 these logos are transparent white, but the broadcaster logos remain provisionally colorful

. The Dutch Public Broadcasting (NPO) has a problem with the brightly colored logos on the public channels, but broadcasters see moment nothing in the proposal to make

More than four years ago warned the European Broadcasting Union even before the burning of logos on television screens doing the logo will remain unchanged, in other channels

The European broadcaster counseled.. not always show logos in the same place and leave as possible. away Also, the use of bright colors (especially blue and yellow) is not recommended and advised to make the logo. transparent white

Fear claims

In Belgium followed that advice; in the Netherlands. The NPO now fears for claims that could run into the millions of euros. Occur each year, according to the NPO several dozen complaints of TV owners over the burning of logos on the public networks.

Because only on the public channels is advertising during the programs, the logos for more in image than in the commercials. The logos of broadcasters such as NIS, TROS or VPRO are less harmful because they often change.

Resistance of broadcasters

Now, Netherlands 1, 2 and 3 from Monday, August 19 continue under a new name (NPO 1, 2 and 3), considers the NPO was time to move on new logos. The organization urged last month at the broadcasters to transparent logos that look like a watermark and therefore less noticeable.

But public broadcasters see nothing in the proposal by the NPO. In a joint letter to the NPO board they urgently require further consultations, the AD reports on Tuesday. For the time will therefore only the logos of Netherlands 1, 2 and 3 on August 19 to switch to a transparent form.

Dilution identity

Why baulk broadcasters against? Presumably because they fear the dilution of their identity. The transparent logos are indeed less. This is unfavorable in a time in which public broadcasters have to cut and broadcasters should go together.

Also lacking a sense of urgency. Jan Slagter, boss of MAX, Broadcasting said last month in front of the AD itself to receive few complaints.

There is also the problem especially with plasma screens. Which are no longer being sold as much as they, unlike LCDs slurping lot of energy. “LCD screens do not bother. So what problem we need to actually solve? “Slagter said. “That MAX already consists of a lot of white, do I have a different logo? I will not hunt costs. “

The NPO is with broadcasters in conversation, leave a spokeswoman know. But for August 19, there is no solution. So the broadcaster logos remain as yet colorful

Source:. Z24 / ANP