Launch of new U2 album publicity stunt Apple – Dutch Newspaper (subscription)

CUPERTINO – The Irish rock band U2 launched its thirteenth album Songs of Innocence during a press conference from Apple about the iPhone 6 Thus, the band supports a huge publicity stunt for Apple’s iTunes music service, which is the album to listen to.

That Bono, the lead singer of free The iconic Irish rock bench U2, very positive about Apple, is well known. He argues for some time that Apple with its innovative digital music service iTunes in 2001, the music industry has proven. A great service Not to say saved. Because iTunes offered according to the singer the necessary innovation at a time when sales of albums worldwide, had established an downward trend, unstoppable. The CD player gradually gives way to a variety of digital alternatives, including iTunes and Spotify became popular later

Apparently it was time for a gift, a grand gesture. Because U2 launched Tuesday in Apple’s Cupertino its home base thirteenth album Songs of Innocence for free via the iTunes music service. That happened during a press conference of the American multinational on the latest iPhone. It was news that the world was about using social media in no time. That is win-win for those involved: U2′s music gets a wide range, even among the younger listeners who are not grown up with legendary albums as The Joshua Tree and Achtung Baby . And Apple gets the iPhone 6 have a huge advertising stunt. Equally Well, the state of affairs music the shakes deliver: music in the hands of commercial multinationals is doomed to mediocrity

That iTunes is used as a launching pad is not new, and follows the surprise effect is not sought.. Late last year, presented the American r & amp; amp b singer Beyoncé an unannounced at her self named album by the same route, which later was in stores. Even then it was for a while the excitement high, especially in her homeland where Beyoncé a big star. U2 that effect with Songs of Innocence can imitate, will depend on the music. In any case, later is now the physical album, which comes out after October 13. Old-fashioned music lovers should have patience

Meanwhile, leading the whole PR stunt from more important questions. How well that holds iPhone 6 is actually when compared with that of competitors who do not sit still? And just as well: what does the new U2 album for five years after the surprising No Line On The Horizon came out? On that album Bono confessed his personal belief in Magnificent. Also Songs of Innocence gives glimpses of Bono’s belief price, with references to a life as a pilgrim and the hill of Golgotha.

According to Bono, the band made with Songs of Innocence her most personal album ever. The band members went to back to their teenage years in the seventies, and to the music when very inspired them: the punk of The Ramones, the energetic of The Clash, the harmony of the Beach Boys, so called Bono examples in an exclusive interview he gave to the American music magazine Rolling Stone .

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